Video can be used to showcase your personality to help website visitors get a better appreciation of who you are and what you stand for. This builds trust in you and the emotional connection is one of the reasons people keep coming back.
“Video is the next best thing to being there in person.” –Dan Nuckolls
With video, you can stand out from the rest. A video is an important part of content marketing and it’s only going to become more crucial as time goes by.
- Ninety percent of online consumers say that a video helped them make their buying decision
- When visiting your site, sixty-five percent of people are likely to buy from you after watching a video
Since only about half of businesses currently use video, you still have the opportunity to stand out from the competition by making use of this powerful tool.
Use it to present yourself in a way that’s unmatched, answer your website’s FAQs in short, branded videos, or show people how to do something. You will make a promising and long-lasting impression.