Video can be used to showcase your personality to help website visitors get a better appreciation of who you are and what you stand for. This builds trust in you and the emotional connection is one of the reasons people keep coming back.
With video, you can stand out from the rest. A video is an important part of content marketing and it’s only going to become more crucial as time goes by.
“Video is the next best thing to being there in person.” –Dan Nuckolls