When things change, you have a perfect opportunity to show that you are on top of your game. This is done by updating your social media and website with videos reflecting how you are leading the way. Once your video message is in hand, it should also be posted in as many places as possible, like your Google My Business page.

Remaining silent is not a strategy, but a huge oversight. Without an accurate representation, you can lose your customers to another business and sadly, not even recognize your loss. This is your opportunity to really stand out and it’s your choice whether it happens or not.

It’s a time to be top-of-mind and in the face of your clients as things evolve.

With an effective video, you can get the word out, without getting out.